Over the past year, we have witnessed several encouraging trends that signal America is moving back towards traditional Christian values and conservative principles. In December, we shared the three major trends that indicate the “woke era” is losing steam: Gen Z voters have been moving rightward in the past three election cycles, Millennial fathers are spending triple the amount of time with their kids than previous generations, and data shows that Gen Z is beginning to ask deeper questions about faith. The fact that Republicans swept the presidency, House, and Senate in the 2024 General Election is a clear sign that Americans are ready for change. We believe the root cause of this political shift is spiritual in nature.

It’s undeniable – the past several years have been challenging for our nation. From divisive social movements such as BLM, to the pandemic, to unprecedented levels of political polarization, Americans have been left searching for hope and truth.

“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” President of the Evangelical Christian Publishers Association Jeff Crosby explained. “It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK.”

A poll from the Barna Group revealed that while weekly church attendance peaked in 2009 with a 48% attendance rate among adults, it steadily declined and leveled out at about a 20% attendance rate in the succeeding years. Recent findings in 2025 reveal that not only is church attendance once again on the rise, but that a majority of Americans believe church is still needed and relevant to their everyday lives.

“As someone who has been around church for as long as they can remember, and as someone who has worked at and for the church for years, I am encouraged by recent reports that suggest most Americans reject the claim that church is irrelevant,” Family Research Council’s David Closson shared. “As a Christian, nothing could be more relevant than the church.”

Closson emphasized that there are a “variety of cultural developments that have likely demonstrated the importance of the church to many Americans who may have been disinclined to view the church favorably,” such as political upheaval and uncertainty about the future.

Another report from late 2024 found that Bible sales were up 22% compared to the same time in 2023, while sales of print books increased by less than 1%. Numerous studies show that first-time Bible buyers are searching for hope, comfort, and the truth amid cultural confusion. In 2023, the American Bible Society’s annual report found that “44% of Gen Z adults between the ages of 18-26 are either very or extremely curious about Jesus and/or the Bible.”

“This generation still shows significant interest in the Bible and the message of Jesus,”  American Bible Society’s Chief Program Officer Dr. John Plake noted. “Ministry leaders may be surprised to find how open Gen Z adults in their communities are to discussions about God’s Word. And if the trends we’re seeing continue, it’s crucial to be having those conversations now.”

We are incredibly encouraged by the plethora of reports and studies that show a surging interest in God and the Bible, which we believe have at least in part contributed to the rising popularity of the conservative movement. Closson explains that many Americans are waking up to the moral bankruptcy of ideologies endorsed by the left, leading them to search for solid moral ground and answers to life’s questions that can only be found in scripture.

“The church is the last institution that has consistently taken a stand against radical ideologies such as LGBT activism and critical race theory. And as long as a church stands on the Bible as authoritative, it is a countercultural influence that testifies to the created order and how God has set up the universe,” Closson noted.

Getting people back in church is the key to restoring an America where God is honored, religious freedom flourishes, families thrive, and life is valued. We share Closson’s hope that these reports “point to a burgeoning revival that will draw more of our friends and neighbors into our churches where they will encounter the living gospel that alone can change their lives and save their souls.”